The Rotary Club of Campbell River-Daybreak will get their logo on the back cover, they will receive a line in the credits and be recognized as one of the funders of this educational DVD. This logo and the by-line in the credits will be on every “I Love When You Count” DVD duplicated for any group or any purpose.

Rotary will also have access to a Rotary branded DVD made especially for the sale to other Rotary groups. That DVD will have a large Rotary logo on the front cover and include President Wilf Wilkinson's DVD extra feature message.

Campbell River Daybreak Rotary will offer the Rotary branded DVD to other Rotary groups as a literacy initiative. Families will benefit from these initiatives by receiving the "I Love When You Count" DVD for free. A percentage of profits will go back to Daybreak Rotary to be used for community literacy projects and initiatives.

Tremain Media hopes that the Rotary Club of Campbell River-Daybreak will become recognized within Rotary throughout North America as the go-to group for innovative, Rotary-branded, literacy solutions such as “I Love When You Count.” We also look forward to, once there has been successful adoption of this initial project, including “I Love When You Read” under this same umbrella.

Backgrounder: Leah Tremain, Tremain Media Inc.

Leah Tremain is the award winning director of the literacy DVD, “Read-TV,” now available in Save-On Bookstores in Western Canada, used in schools and libraries across Canada, and licensed to be put in every primary school in the province of Alberta.  Two thousand Read-TV DVD's have been given to children in need through various community groups in Canada and in the U.S. Leah's newest literacy DVD, “I Love When You Read,” is in all British Columbia library outlets.  Ten thousand will be given to parents for free through the BC Ministry of Education's Strong Start Centres. BC Books for Babies will be giving out 40 000 “I Love When You Read's,” one for each new baby born in BC over the next year. Ten BC school districts are giving out “I Love When You Read” at kindergarten registration and various early learning programs.  Her newest DVD, “I Love When You Count,” is in production. It focuses on numeracy, or literacy for numbers. Other programs in her “I Love When You...” series are being developed, with “I Love When You Play” currently on the drawing board.  The University of Victoria's Innovation and Development Corporation (IDC) is a shareholder in Tremain Media and an active member of the company.  She has increased the strength of her company further by bringing together a seasoned board of advisors and a variety of mentors.  Tremain Media has a strong ethical and social bottom line. Rather than waiting to add charitable activities to their portfolio, Tremain Media established charitable initiatives as a fundamental part of their business model from the day they were founded. Leah has worked with Rotary International, Altrusa International, BC Books for Babies, The BC Ministry of Education, The Alberta Ministry of Education and the BC Ministry of Children and Family Development. It is through these organizations that over 55,000 families have received her educational DVD's for free.